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4 Ways to Provide Value to Your Audience

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When it comes to creating content, it’s easy for us to dive into topics that we enjoy. However, the challenge lies in ensuring that this material is truly meaningful to our followers.

A flawless Instagram feed and interactive stories are a good way to intrigue your audience, but long-term loyalty requires something more.

Here are 4 ways to create valuable content, and generate a readership that’s truly invested in what you have to say:

1. Discover your expertise, and own the hell out of it.

    I used to feel shy or embarrassed to call myself a “writer,” even after I had been published in several notable publications.

    Eventually, I recognized my worth and ran with it. I came to the realization that I excelled at developing content that people wanted to read, so why not leverage it?

    While promoting your own skillset can feel uncomfortable at first, it’s a crucial component of making an impact.

    In order to have any sort of influence, your audience needs to trust your knowledge and judgment.

    So don’t be afraid to play up your strengths. Identify areas where you can provide key insight, and share your knowledge with confidence.

    Because if you don’t have confidence in yourself, how can your audience have confidence in you?

    2. Ask for feedback.

      If you follow me on Instagram, you’ve probably come across a few of my story polls.

      With the exception of my “ab or leg day” question this weekend, I typically request my followers’ feedback on potential blog topics.

      Rather than simply asking “Would you read this,” I dig a little deeper. I ask them to choose their biggest challenge, and tell me which topic they would prefer to learn more about.

      Asking for feedback is essentially a form of customer service. In order to have customer success, you need to attentively listen and react accordingly.

      This feedback can offer useful insight around future content, and also help you identify areas to repurpose past content that has proven to be valuable.

      Along with guiding your content strategy, asking for feedback is a good way to connect with your followers on a personal level and remind them that you’re on their side.

      3. Offer a solution.

        Whether you’re selling a product or selling yourself, always place your primary focus on how YOU can help THEM.

        Analyze your target audience or prospective customers, and determine the challenges they face. Tap into your expertise, and start offering solutions to these problems.

        For example, my followers are mostly rooted in the blogger/small business space. I recently wrote a blog post about pitching yourself, as this concept is a common challenge for this particular audience.

        Problem-solving through content can be tricky at first, but it’s a crucial way to boost your impact.

        4. Cover trending topics, but add a unique spin.

          A large factor in the development of valuable content is the ability to weigh in on common conversations.

          Think about which topics are populating social media at the moment, and determine a way to add your unique voice.

          Here, it’s especially important to make sure that you’re offering a fresh spin or interesting angle.

          If you’re reiterating what everyone else is already saying, there’s no real incentive for readers to stick around.

          In order to generate long-term interest in your content, you need to continuously give your readers something to get excited about.

          You might get stuck here and there, but the enhanced effort will make all the difference – and your engagement will show it. 

          Were these tips helpful for you? What are some other ways that you offer value? Let me know in the comments!

          10 Comments Add a Comment?


          Michelle Blackadar

          Posted on Oct. 23, 2018, 4:33 p.m.

          Great post! I learned a lot, and found something I could benefit from improving on. I really enjoy coming across as a friend to my readers and so far it’s worked well but there is always room for growth and improvement xx

          mich // simplymich.com



          Posted on Oct. 23, 2018, 5:01 p.m.

          Love the tips! Super relatable!


          Deborah Kos

          Posted on Oct. 23, 2018, 10:01 p.m.

          I love your tips on providing value for your audience. The other tip I would add, would be to make sure you are also providing value on social media every day.



          Posted on Oct. 24, 2018, 1:43 p.m.

          This is a great post! Providing value is what it’s all about!



          Posted on Oct. 24, 2018, 5:21 p.m.

          I absolutely love this! Such helpful information!


          Joanna Fundell

          Posted on Oct. 25, 2018, 12:25 p.m.

          Hi lovely, I love this post. It's so true about gaining loyalty. I think the expertise piece is just key. We all try and conquer the world when actually, we achieve so much more if we focused on the things we "boss".

          Great article mate.


          Dr. N

          Posted on Oct. 27, 2018, 1:38 a.m.

          These are great tips! Adding value is the most important thing when it comes to gaining loyalty and a readership.



          Posted on Oct. 28, 2018, 3:06 p.m.

          Love this list - as someone who has been blogging for less than a year, this is so helpful!

          I'm curious about how you would recommend tapping into trending topics for someone who writes / schedules posts ahead of time?



          Posted on Oct. 29, 2018, 4:49 a.m.

          Thanks! I’m trying to be unique and personal. It gets hard to stand out! Thank you for these tips!

          Teri -


          Nettie Rios

          Posted on Dec. 15, 2021, 2:01 p.m.

          All students understand that writing an essay or research paper is quite a challenging task, which presumes much time and considerable effort backed up by relevant academic experience

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