3 Crucial Lists to Maintain As a Writer

While there are many best practices involved in growing your influence as a writer, there is one particular tactic that may not be addressed as often as it should be. I’m talking about the wonderful world of list-building.

As a writer, list tracking might not be very high on your list of your priorities. After all, who has time for managing data when you’re fiercely focused on meeting your word count?

However, staying on top of relevant data is a critical component to succeeding as a writer. Here are 3 important lists that you should be actively maintaining and updating regularly:

Your readers.

Whether it’s your blog subscribers or people who have purchased your book, it’s important to keep track of these contacts. This list will come in handy when promoting a new piece or product, as you’re much more likely to reach an audience who has already shared interest in your work.

Next, take it one step further and observe the analytics of your audience. You can utilize this data to learn where to focus your time and effort and gain maximum returns.

This gives you an idea of how to shape your content strategy and messaging, and helps you learn where to scale back on efforts that may not be serving your purpose.

Confused on the best way to track and understand this data? That’s where a master data management process comes in.

This offers a unified service with accurate, consistent and complete reporting. Rather than attempting to keep track of this information using various platforms, this process ensures that it’s all in one place – saving time and eliminating errors along the way.

Your placements.

From top-tier publications to smaller blogs, you should be keeping track of any outlet that promotes your work. This could involve full article coverage, or simply a quote excerpt.

It’s beneficial to refer to these placements when applying for freelance work, or even for a full-time role.

Along with giving you credibility, it showcases your ability to resonate with an audience.

We’re all aware of the importance of creating quality content, and pointing to published work will emphasize your ability to create content that truly clicks.

Companies and publications that share your focus.

As you engage in research or simply scroll on social media, you’ll likely come across organizations with an overall focus that’s aligned with your work. Rather than recognizing it and moving on, go ahead and take a screenshot.

Browse the company’s website, and save their contact information. Even if there aren’t relevant opportunities at the moment, it can be helpful to hold on to their information for future use. You never know when there may be a potential opening to work with them down the road.

Plus, never underestimate the power of pitching yourself. If you’re confident in your abilities and relevant expertise, why not send them an email? The worst they can say is no.

Keep these companies on an “ongoing pitch list,” so that you’re always fully equipped with potential collaborators.

As a writer, it’s not always about finding your next winning opportunity. It’s about keeping yourself apprised of prospective opportunities, so that you’re readily prepared to sell yourself at a moment’s notice.