Increase Your Blog Readership with These Simple Tips
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Whether you blog for pleasure or for business purposes, there's a good chance that your readership levels could use a little work.
You might find yourself browsing well-known travel, lifestyle, and current affairs blogs and wonder how they manage to achieve such high volumes of readers.
The answer lies in a combination of exceptional online marketing strategies, a generous budget, and outstanding content that's highly relevant and readable.
While this might sound discouraging, it doesn't mean that you can't compete based on your limited resources.
Gaining a higher readership is very much possible - let's talk about how.
If you run a business, your professional blog can serve as a slightly less formal introduction to your brand.
You might make custom made tee shirts, design bespoke bibs for babies of yummy mummies, or import the latest ball bearing from the Far East.
Regardless of what your business entails, a blog is crucial to help convey your message to the masses.
After all, a website can only tell you so much about a business. It's the blog that accentuates the brand and gives your startup a voice that resonates with your potential customer base.
If you’re a traveler or a fashion blogger, you're likely aiming to secure an income for yourself in order to head to fashion shows and other glamorous events halfway across the globe.
Impressive blog traffic can help contribute to a steady income - as long as you consistently do one of two things.
Write like a pro.
Forget the online marketing and enormous budgets for a moment, and consider whether you can actually write well enough.
There are plenty of travel blogs out there that only make it to three or four posts before fizzling out.
In these cases, the writer might not have been competent enough with their grammar and vocabulary. Alternatively, they may have lost interest or grown intimidated by putting their writing out into the world.
Writing well for your target audience is critical - whether it's through witty, sarcastic, or informative tone.
People typically don’t like being lectured to or forced into enduring a condescending tone.
Instead, you need to write to them on their level. For instance, millennials like to be spoken to in a more meaningful and chatty way.
By treating your customer base as equals through your blog, you can effectively set the tone for the customer experience that you are trying to create.
If you struggle with syntax, grammar, and punctuation, it’s important that you send your content to a proofreader before publishing.
Poorly-spelled material looks sloppy and unprofessional. If you are reluctant to write the content yourself, you can always outsource to a specialist company that will emulate the tone and voice you want to create and generate high quality content on your behalf.
Promote yourself proudly.
In addition to writing high-quality articles, it's important that you inform people of their existence.
This is where the power of online marketing comes in.
Here, you need to consider the sorts of online platforms that can publicize your blog posts.
If you choose to buy reddit upvotes, you will be tapping into one of the most visited websites in the United States and across the world. Your posts and content will receive more votes, meaning that they will appear higher up the rankings of the website. In essence, it's sort of a mini Google search.
At the same time, you need to consider how you can market your blog posts yourself. This is where you need to do some research on search engine optimization (SEO) and key wording.
At the very least, you can discover the types of search terms that your target market is typing into Google and then scatter these throughout your blog posts.
Utilize a service like AdWords and analytics to work out who your market is, where they are from, when they search for relevant content, and the sorts of sites referring them.
If they are big social media junkies, make sure you keep tapping that avenue of your online marketing strategy.
If they are visiting directly through Google, consider hiring a specialist firm to help enhance your ability to appear on the first page of the search results.
Being a successful blogger requires top quality writing. However, it also needs a strategy behind it that will enable it to be noticed and stand out from the crowd.
If you're looking to enhance your current blog or start monetizing, make sure to implement these steps in order to maximize your readership.
